A case study in following an idea to it's extremes.

Comotion Business Solutions initially approached Armasar to make characters for their internal email reminders. This was what we came up with their team. 

A simple idea. 
An animal with alliteration in the name. 
They liked this enough to ask for three more characters that would go on t-shirts to handout at networking events. Each character was to represent an arm of their company's offering.
Still fairly simple...
Animal. Alliteration. Cute.
They liked these and brought us back for even more email graphics.
We came up with the Marketing Moose...

This was getting a bit silly.
We had exhausted both this concept and the list of animals that could relate to tech themes...







Quit while you're ahead.







Finish with dignity.






A few weeks later we had these:
They came back commissioning a few more mascots to represent the different teams, events or roles in the company. These illustrations would find their way onto t-shirts, stickers, badges etc.
And that's it, right?
Surely, this concept has surely run it's course...


We present HR's Culture Vultures:
The Comotion Academy badges...
Special events and personalized gifts...

And so we finally come to the end of this journey...
Dozens of silly characters later.
We're glad they exist and that they're going out into the world. 

It was a joy to go down this rabbit hole and create an entire 
data-themed animal kingdom with Comotion.
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