Tuft Crowd offers a creative space where customers can design and craft their own custom rugs, transforming personal ideas into unique, handcrafted pieces. With all the necessary tools, supplies, and assistance readily available, customers can bring their visions to life.
The team wanted a logo that represents the creative, friendly, unique, soft (but bold), and happy space they have created. Working with the founder, we ended up with this fun symbol of a kitten wielding a tufting gun (of course).
For the secondary logomark we created a yarn mascot that represents the fun and light-hearted atmosphere of the space.
Social media was a key consideration from the outset.
not just for the brand’s own content, but for the organic reach driven by customer posts.
We needed to craft a visual identity that felt bold, shareable, and effortlessly photogenic—something customers would be excited to post about the moment they walked into Tuft Crowd.
not just for the brand’s own content, but for the organic reach driven by customer posts.
We needed to craft a visual identity that felt bold, shareable, and effortlessly photogenic—something customers would be excited to post about the moment they walked into Tuft Crowd.
Have a look at their website and shop to see the new brand in action!
